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The connection between the logo and that the brand is critical,
especially when it comes to consumer-facing brands that need to portray a
very specific message, image and ultimately an experience that will
become what someone thinks and experiences immediately when they see it.
Not to mention that the logo is what you build your marketing and brand
strategy around. How can just an instant personal choice be exactly
what fits your brand strategy if you haven’t defined who your target
customers are? what their motivations are? the competitive landscape
and the connection you want your brand to make to the customer
experience?
You need to build a brand identity around an approach that reflects your
position in the market and where you want your company and brand to be
in five years. This process needs to be well thought out, and really
spends time looking at the visual brand landscape. You don’t always have
to spend a fortune but you do need to define your approach in light of
your goals and your marketing strategy.
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
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