Fantastik Logos

Green Logos

Green Logos

Do you recall "Cutters"? These were the people who seemed to have no regard for anyone else except getting there before you. It seemed that life has always been all about their interests, not yours. It is an insult to everyone who did things right by those who just didn't give a damn about the effect on you.

Cutting has found its way into the Green business arena as businesses find ways to cut in line ahead of the ones who are doing it right. The right way to develop as a Green business is to develop a sustainability plan that does more than a few token gestures, and then faithfully implement that plan over time. To validate that the efforts were real and properly engaged, an auditor is called in to verify that the company had achieved a level of certification. These four steps of planning, implementation, audit, and certification are the normal and right way to develop a truly Green business.

Any attempt to brand your company as a Green business must be supported by something more than boast and should have substance that supports the company's marketing and branding campaign.

Green Logos

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The connection between the logo and that the brand is critical, especially when it comes to consumer-facing brands that need to portray a very specific message, image and ultimately an experience that will become what someone thinks and experiences immediately when they see it. Not to mention that the logo is what you build your marketing and brand strategy around. How can just an instant personal choice be exactly what fits your brand strategy if you haven’t defined who your target customers are? what their motivations are? the competitive landscape and the connection you want your brand to make to the customer experience?

You need to build a brand identity around an approach that reflects your position in the market and where you want your company and brand to be in five years. This process needs to be well thought out, and really spends time looking at the visual brand landscape. You don’t always have to spend a fortune but you do need to define your approach in light of your goals and your marketing strategy.

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American Car Logos

Indeed, we care about and for cars more than we care for ourselves. And often, the first thing we care about is the brand, symbolized by the logo. Some of these car logos are famous throughout the world, instantly recognizable at a moment's notice. The Mercedes Benz three-pointed star, the Ferrari prancing horse, the Chevrolet bow-tie - they represent the brand wherever there products are found. Here, we present the not-so-well-known stories behind some of these well-known logos, in no particular order.

The company's name is based on the surname of the founder August Horch, meaning listen - which, when translated into Latin, becomes Audi. Horch had originally founded Horch Automobil-Werke, from where he was forced out before founding Audi in 1899. In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union. The Audi logo of four intersecting rings represents this merger. Its resemblance to the Olympic logo caused the International Olympic Committee to sue Audi in 1995.Rounding off this list is drivers' favorite BMW. The abbreviation stands for Bayerische Motoren Werke AG (Bavarian Motor Works). The two-layered circular BMW logo, also described as a roundel, has been interpreted to represent a spinning propeller, considering the company started as a manufacturer of aircraft engines. The white and blue colors represent the official flag of Bavaria, a state in Germany where BMW originated.

American Car Logos