So what goes into making good and effective Company Logos? There are a
few major points that every logo should include. One that was already
mentioned is accurately representing the company. Another is that the
logo should be interesting, but not distracting. Keep it simple; people
do not want to be overwhelmed. A third necessity is communication. Your
logo should communicate your company's message. Finally, your logo
should express credibility and trust. This is why it is generally
recommended to have a professional design the logo. A poorly made design
may give off the impression that the company does not care, and will
give as little thought to the customers as it did in creating a logo.
Many companies have successfully used the same logo for years. This may
be that they simply chose a design that accurately reflects their
company, and remains timeless. Think of McDonald's golden arches or
Nike's swoop, for example. Using one design consistently can greatly
help the company's communication.
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
Company Logo
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