Fantastik Logos: Logo

American Car Logos

Indeed, we care about and for cars more than we care for ourselves. And often, the first thing we care about is the brand, symbolized by the logo. Some of these car logos are famous throughout the world, instantly recognizable at a moment's notice. The Mercedes Benz three-pointed star, the Ferrari prancing horse, the Chevrolet bow-tie - they represent the brand wherever there products are found. Here, we present the not-so-well-known stories behind some of these well-known logos, in no particular order.

The company's name is based on the surname of the founder August Horch, meaning listen - which, when translated into Latin, becomes Audi. Horch had originally founded Horch Automobil-Werke, from where he was forced out before founding Audi in 1899. In 1932, Audi merged with Horch, DKW, and Wanderer, to form Auto Union. The Audi logo of four intersecting rings represents this merger. Its resemblance to the Olympic logo caused the International Olympic Committee to sue Audi in 1995.Rounding off this list is drivers' favorite BMW. The abbreviation stands for Bayerische Motoren Werke AG (Bavarian Motor Works). The two-layered circular BMW logo, also described as a roundel, has been interpreted to represent a spinning propeller, considering the company started as a manufacturer of aircraft engines. The white and blue colors represent the official flag of Bavaria, a state in Germany where BMW originated.

American Car Logos

Logo

Your corporate logo design defines your business image, communicating the business concept to the target customers in a concise, effective and appealing way. Your logo is your brand identity which, if created professionally leaves a long-lasting positive trustworthy impression on customers. Professional, creative and unique designs gain power in the market by building recognition and loyalty for the business.Hence, you need a matchless, attractive, appealing, interactive, simple, unique and professional business identity which brilliantly synchronizes with your business image for best results in terms of business growth, increased customers, high sales and profits. Your corporate symbol supports you in mass advertising campaigns and promotions from bill boards, posters, pamphlets, business cards, website, social networks, to envelopes and letterheads. Therefore, this is the only symbol which contributes heavily on the business promotion.

Your logo design is the top of the iceberg which is visible to the eye. The hidden part is the actual brand your business possesses, the mission, values, philosophy, goals and values. The base supports the top whereas the top part represents the entire base. Your corporate identity contributes in business promotion.

Logo

Car Logos and Names

But that won't happen if your car logos and names are the same.Remember the Ford and BMW's business image or MG's and Nissan's? The only characteristic that makes them easier to remember is their company name in their brand mark.But it's not really that easy to design a trademark with the corporation name. Since the only things that can make your car brand mark appealing are the fonts and colors, you need to make sure that you use the right ones to make your logo distinct and easy to remember.

The vehicle business image has to be enclosed in a shape, of course. The shape that is most commonly used is a circle. You can use an oval, a loose square or even the superman diamond shape to enclose your design. But make sure that your chosen shape does not have too many sides that make the mark complicated.The whole idea of a car corporation mark is to make it easily memorable and recognizable along with making it a classic. Using the above mentioned ideas can certainly do that for your trademark.Beverly Houston works as a Senior Design Consultant at a Professional Logo Design Company. For more information on car logos and names find her competitive rates at Logo Design Consultant.

Car Logos and Names

Foreign Car Logos

As foreign franchisors dominate their own nations and regions in the world, they soon find they've filled all the cities and territories with franchised outlets, thus they must then expand and move into secondary markets. These foreign franchising companies need to consider the realities of regional variation. They must also consider how their logos, branding, and their way of doing business will fit into or become completely rejected in other nations and areas of the world, as they seek to expand. You see, as all countries do things slightly different and it's not a one-size-fits-all globally.Not long ago, I was discussing this important set of issues with an international business scholar assisting a large and successful company which was planning on entering the USA. We talked about how the company's franchise agreements and disclosure documents needed to be re-worked. I noted that I was in complete agreement of the need for new documentation, manuals, and a new branding strategy.

You see, even the name of their company when translated into English was misleading as to what the company did, in fact, it no longer made any sense really. Even if the direct translation, the terminology, in reality would be more apropos to our language, unfortunately it isn't so common - this fact, plus other reasons, often, make it important to re-brand when moving a foreign franchise into the US It makes sense to really consider all this and figure out ideas on how that should be done.

Foreign Car Logos